Welcome
I’m Ásdís
Latest Blog
You Don’t Have to Fit the Mold to Start a Startup
It’s easy to romanticize the startup world. We often hear stories about people like Mark Zuckerberg and Steve Jobs and think that you either have “it” or you don’t. For a long time, I think I believed that myself that being a founder required a certain type of personality or skillset that I simply didn’t have.
Building Something People Actually Want
There’s a lot of advice out there about building products, especially in startups. Frameworks, growth hacks, playbooks. But when you strip it all down, one idea stands above everything else: you have to build something people actually want.
Why Workplace Culture Really Matters – From My Experience
I’ve been lucky (and sometimes not so lucky) to work at a few very different companies over the years. Some places were buzzing with energy, where people genuinely cared about what they were doing.
Understanding Customers Through Experience
Over the years, I’ve worked in various customer service roles and, more recently, in e-commerce, where I handled both web development and direct communication with customers.
From No Idea to Many: Rethinking Startup Ideas
When I first started this course, I wasn’t necessarily thinking about becoming a founder or starting my own company. My main focus was more on applying what I was learning to my current job and improving my skills in a professional context.
Reading for the Course: Zero to One
As part of this course, I’ll be reading and reflecting on books related to entrepreneurship and innovation.
Thinking Like a Maker: What Hackers & Painters Taught Me About Startups
Reading Hackers & Painters by Paul Graham made me reflect on where I stand in the world of entrepreneurship.
Welcome: A Work in Progress
This blog is part of the course Entrepreneurship and Innovation in Context, and I’ll be using it throughout the semester as a place to think out loud.